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Focus: Reader Service

Delivering high-quality, rapid and measurable results to advertisers is always a top priority for publishers. Advertisers today want to reach their prospects quickly and want to be able to measure the results of their spending. Knowing that advertisers are faced with an ever-increasing array of media choices, savvy print publishers recognize they must put the power of response and lead generation into their space ads. ARGI Focus can help.

ARGI Focus provides publishers with new tools based on a traditional lead generation format - reader response cards – but doesn’t stop there.

To a significant reader population, filling out and returning Reader Service cards in return for product information turns a static space ad into a convenient information research tool for them, and an invaluable lead generation tool for the advertiser. Readers wield tremendous spending power which translates to value for publishers and their advertisers. For these publishers, ARGI offers Focus RS, our traditional Reader Service response solution. Learn more about Focus RS here.

To another group – a group that is growing rapidly - the Internet is a much easier way of acquiring information. For this group, ARGI offers Focus HD, our web-based Reader Services solution that moves at the speed of the Internet to deliver product information to readers, qualified leads to advertisers and valuable new ad space for publishers. ARGI Focus HD links the creative power of great space advertising with the speed and interactive power of the web to deliver superior results and higher advertiser satisfaction. Learn more about
Focus HD
here.

ARGI Focus delivers for Publishers. Better, faster reader response. Better advertiser results. Bigger ad spending. ARGI delivers. Learn why more than 400 magazines use ARGI Focus here.

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